Dubai’s New Free Zone: A Game-Changer for Sports & Entertainment Businesses

March 18, 2025 | 10 min read
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Dubai has once again demonstrated its commitment to innovation and business excellence with the launch of the International Sports and Entertainment Zone Authority (ISEZA). This first-of-its-kind free zone is dedicated exclusively to sports and entertainment businesses, offering a strategic gateway to a $2.5 billion annual industry.

What is ISEZA?

ISEZA is designed to attract local and global businesses in sports, esports, media, events, and entertainment, positioning Dubai as a global leader in these sectors. The free zone will support athletes, investors, and enterprises by providing world-class infrastructure and streamlined business regulations.

Key Benefits of Setting Up in ISEZA:

  • 100% Foreign Ownership: Full control over business operations with no need for a local sponsor.
  • Tax Incentives: Corporate tax benefits and VAT advantages to enhance profitability.
  • Business-friendly Setup: Fast-track licensing, reduced bureaucracy, and access to digital government services.
  • Prime Location: Situated in Dubai World Trade Centre Free Zone, a global business and tourism hub with seamless connectivity to international markets.
  • Comprehensive Facilities: From high-end stadiums and training academies to media production studios and esports arenas, ISEZA provides top-tier infrastructure.

Who Can Benefit from ISEZA?

ISEZA is open to a wide range of businesses, including:

  • Sports academies, clubs & federations
  • E-sports & gaming companies
  • Event management & talent agencies
  • Media production & broadcasting firms
  • Venue operators & promoters
  • Athlete management & training centers
  • Fashion, merchandise & sportswear brands

With Dubai’s ambition to become a global hub for sports innovation, entertainment, and investment, ISEZA offers an unparalleled opportunity for businesses seeking growth in these industries.

How MBG Corporate Services Can Help

At MBG Corporate Services, we specialize in company formation and corporate advisory services, ensuring a seamless setup experience in Dubai’s free zones. Our experts can assist with:

  • Company registration & licensing
  • Visa & immigration support
  • Tax & compliance advisory
  • Office space & PRO services

Ready to launch your sports or entertainment business in ISEZA?

Contact MBG Corporate Services today and let us help you turn your vision into reality!

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